How you could be losing money with Resell Rights
6. How you could be losing
money with Resell Rights
All successful online marketers
agree that the best way to get
known around the internet is to
create
your own e-product and release it
to marketplace. With ebooks you
get:
- Extremely high profit margins
- Cost of delivery is virtually
zero
- Make money on “auto-pilot”
- A low risk business that won’t
cost you much to set up
Now comes the fun bit: How to
make as much money from your
e-product, without giving away the
farm!
We’ve already covered the types of
Resell Rights that are commonly
available and so it is up to you
to decide what you want to achieve
with your product.
For instance, do you want to grow
your list of contacts about a
niche subject, in order to promote
products of value to that niche?
If so, it is best to create a free
ebook with Giveaway Rights so that
people can get to know who you
are. Of course, to capture their
details you’ll need to ask them to
sign up to receive their copy, or
you may want to hint to them that
a later copy may be available.
Now let’s consider products with
Master Resell Rights. If you sell
your product with Unrestricted
MRR then it is likely that it can
be “given away” for free, or as a
bonus, from one marketer to the
next. This devalues the product in
the marketplace, which drives down
the perceived value in the
end product. It also makes it too
easy for others to promote the
same product, and with too much
competition your product devalues
very quickly. It takes less than 3
months for your products to
devalue if this method is
employed. In fact, a product can
lose it’s face value in a matter
of weeks!
If you want to maintain the value
of your product then you may want
to consider Restricted Resell
Rights, or Sale Rights only. This
way you are releasing only a set
number of products into the
marketplace, and are able to
charge a higher value for your
product.
Perhaps you wish to make your
e-product “viral” so that it
intentionally passes from one
person to
the next. In this case, you may
grant Unrestricted MRR and place a
value on your product, along
with the website, graphics and
sales pages.
To avoid losing money with Resell
Rights you will need to determine
your marketing strategy
before promoting your
e-products.
