Give Potential Customers A Preview With Autoresponders
Building customer interest and excitement is the first step to successfully marketing many products. Autoresponders play a vital role in building this interest and excitement. For instance, if you were developing an ebook, you may want to start telling your website visitors and opt-in subscribers about it. Start building interest; tell them what this product will do for them, and how soon it will be available.
Do more than build interest by telling them about it. Use an autoresponder to let them preview your product! Even though you will be selling the product, you can allow your potential customers to preview the information. Have you ever seen previews for movies that will be playing intheaters soon? It is thesame concept.
Load one chapter of the ebook into an autoresponder, and put a form on your website where your visitors can enter their name and email address to receive the preview chapter free of charge. This gets their name on your list of potential customer. Each week, send a reminder email, letting them know howclose the release date is, and what they can expect from your product keep building interest andexcitement.
Finally, a couple of days before you are ready to launch your product offer those that received the preview the option to buy a pre-release copy. You canopt to offer a discounted price, or leave the price as it will be on launch day the choice is yours.
Take a look at the list of
people who signed up to receive
the preview. How many of them are
still subscribed・to that list?
They've had the option to stop
receiving notices about your
product, but they chose to
keep receiving the information you
were sending. These are highly
targeted prospects for your
product. They have already shown
you that they have an interest in
your product, and a
large number of those people
are simply waiting on the
autoresponder broadcast
message that will let them know
that it is time to pick up their
copy of your product!
Isn't automation a wonderful thing? Using an autoresponder, you are able to see how much of a market there is for your product, and build a great deal of interest in it before it is ever released. This is the key to making sales on launch day. Use autoresponders to build the interest. Get your prospects excited about what is about to come andon launch day, give them what they are waiting for andwatch the sales pour in!
