Using an Autoresponder to Publish an Ezine
There are many uses for an autoresponder. One such use is the publishing and distribution of an ezine or newsletter. Since autoresponder services usually are set up to send automatic responses to the people on the list at certain intervals after they sign up, setting up an autoresponder to send out an ezine can be a little confusing.
Depending on the service or
autoresponder that you are using,
you will need a Broadcast feature.
The broadcast feature works
essentially the same as the
autoresponse feature, with one big
difference. The messages are not
sent out at intervals. The
messages can, however, be
scheduled to go out on a certain
day, which has no bearing on when
the subscriber was actually added
to the mailing list.
Broadcast messages are One time
messages that are only sent to
your current mailing list. People
who sign up for your list after
the broadcast has been sent do not
receive it, unless the
specificallyrequest it with an
autoresponder address, which you
must set up.
Using the broadcast feature of most autoresponder services, you can simply go and either type your newsletter, or copy and paste it into the editor, then choose to send the broadcast to your entire mailing list. More advanced autoresponder services will usually have broadcasting features.
Using an autoresponder to
maintain a mailing list and to
distribute a newsletter is a
wonderful idea. Your subscribers
can easily opt-in, or opt-out, and
all of the distribution is handled
for you, based on the schedule
that you set. List maintenance can
become very difficult without the
automation that autoresponders
provide. You can write each issue
of your ezine or newsletter well
in advance, and have it delivered
to your mailing list, no matter
where you are or what you are
doing. That is the beauty of
automation!
Since all past broadcast and autoresponse messages are saved, you can easily refer back to old issues, or allow people to request past issues. You can also use the tracking feature throughout each issue of the newsletter to determine how many clicks you are getting for the various products or websites that you promote in your ezine.
If you have not yet purchased an autoresponder or signed up with any autoresponder service, make sure that you inquire about the broadcast feature first. Not all autoresponders or autoresponder services have this feature, and as your marketing progresses, you will find that this is one of the most useful features of the service or program.
