Learning How to Make Money Blogging
There are two major types of
business models that
entrepreneurs use to make money
blogging. The first
and most common way to turn a blog
into a profit
making machine is to sell
advertising to different
companies and brands who want to
reach that blog's
readers. The second kind of money
making blog is one
that helps a single brand improve
its image by creating
positive associations between the
blog and the product
in the mind of consumers. Both
kinds of blogs can
make a lot of money, especially if
the creator has a keen
mind for marketing.
If you are blogging with the
goal of selling advertising,
there are two basic ways that you
can go about
recruiting sponsors who want to
put ads on your site;
you can let someone else do all of
the legwork, or you
can do the work yourself and keep
all of the revenue.
Within the first group, many
people make money
blogging by selling space through
Google's AdSense
program. The advantages of this
program are numerous,
as it requires very little effort
on the part of the blogger
or webmaster to begin raking in
profits. However, most
people discover that they make
less money through this
method than they had hoped that
their blog would earn.
Selling advertising directly to
companies who want to
put banner ads or sponsored links
on your blog can take
quite a bit of time, but it is
often fairly lucrative. If you
have a lot of contacts in
industries that are related to the
topic of your blog, you may want
to try to go this route.
People who have a strong
background in sales and are
experienced at pitching proposals
can make quite a bit
of money by renting blog space to
interested companies.
The most serious problem with this
model is that you
often have to build quite a
sizable readership before you
can attract advertisers, which can
mean that you have to
do several months of work before
you start to make
money blogging.
As blogging becomes a more and
more lucrative
business, a lot of established
companies are considering
how they can get into the action.
One way that
companies are capitalizing on the
blog movement is by
having blogs that provide a kind
of friendly face for
their corporation. Often, a
company will employ an
established blogger to create a
weblog designed
specifically to appeal to that
company's customers and
to create positive associations
with the brand in
consumers' minds. More than one
writer who never
even dreamed that he or she could
make money
blogging has been approached by a
company and
offered quite a pretty penny for
this kind of
gig.
