The Controversy Around Corporate Blogging
Corporate blogging is a
relatively new idea, and the jury
is still out on whether it will
succeed. This controversial
marketing tool may be the
beginning of a new kind of
advertising strategy, or it may
fizzle out in a matter of
months. Many companies are looking
for ways to
capitalize on the blogging trend,
and many of these
corporations have determined that
a great way to ride
the blogging wave is to keep a
blog on their corporate
website. These blogs are often
created to appeal to the
demographic that the company needs
to court, and the
content may have quite a lot to do
with the activities of
the corporation, or it may have
very little to do with the
company itself. Often, a corporate
blog will focus on
the kinds of content likely to
attract the desired surfers,
even if that content is not
related to the product or
service that the company
provides.
Some bloggers feel that
corporate blogging is a kind of
validation for the blogging
movement, and shows that
this exciting new medium has
really infiltrated the
mainstream. Other bloggers
consider the kind of viral
marketing that corporate blogs
practice to be unethical
or distasteful. In any case,
watching the evolution of
corporate blogs and whether they
survive and
proliferate or fail and disappear
promises to provide
some interesting insight into
today's consumers.
